BA

Business Arena

Operator Console

Sign in as the operator to drive the portfolio.

BA
Business Arena
biz

The Arena — live automaton

stage (count) promote demote kill

A business is a token that flows through the funnel state-machine. Each stage runs its own orchestrator loop (the ↻ nodes) that calls capability modules until a gate fires. Click a stage to inspect + step its businesses.

demote · churn breach kill · strikes run_mvp ↻ run_ongoing ↻ Idea Factory MVP Ongoing Scale Killed

Inside the loop — what runs each cycle

The orchestrator enqueues work to capability modules (the inner nodes), collects the events they emit, recomputes metrics, and checks the gate — then loops. Click a module to see what it does; module nodes pulse live as their events stream in (step a business below to watch it fire).

↻ next cycle (until gate fires or strikes) enqueue modules called site rnd marketing analyticsevents → metrics funnel gatesignal≥0.5 + opt-ins promote → ongoing ↻ next cycle (until scale gate, budget, or convergence) enqueue modules called sales support convert + billingcustomers, MRR, CAC scale gateguardrails + profit promote → scale

Businesses at

no businesses here

Funnel pipeline

filtering table to

Businesses

BusinessStage MRRCustomersRevenue
No businesses yet — seed demo data or register one.

Launch an idea

Describe a business idea. The arena judges it, and — if it clears the gate — promotes it to a funded MVP and runs it through the funnel (mvp → ongoing → scale). One action, idea → running business.

Result

Submitted · promoted to MVP.

Autopilot: after ticks · stage promotions.

Idea Factory

session · round

Submit idea

Leaderboard

no submissions scored yet

Human-in-the-loop queue

Queue empty.

ⓘ Cumulative profit is negative because customer-acquisition cost (CAC) is booked up front while subscription revenue accrues monthly. A business can still be at scale on healthy unit economics (CAC payback < 12 months, LTV/CAC ≥ 3) — cumulative P&L turns positive once CAC is recovered.

Billing ops —

select a business (top-right) and press ↻

Routines & governor

RoutineModuleEveryBudgetLast firedStatus
Load a business to see its routines.

Governor verdicts

No verdicts — run the governor.

Brand posts

No drafted posts.

Email inboxes

load a business to see inboxes

no messages

select an inbox

Open gates

Actions needed

Budget used

Profit

Alerts

Module activity

no module work yet

Alerts

no alerts

Live event stream

waiting for events… (step a business on the System tab)

Model integration layer

total today: $ · calls

Three complexity tiers route every LLM call. A tier with no key on disk falls back to the cheapest live tier (its effective model), so the layer works creds-deferred. Cost per call is recorded to llm_calls and the ledger.

no tiers

Founder identity

Brand profile

Integrations

IntegrationModeSide effects
no integrations

Approval policies

ScopeActionMax $Daily $Status
no policies